Turning curiosity into strategy
This website is my space to document – and demonstrate – my transition into marketing, with a focus on Search Engine Optimization and Conversion Rate Optimization. I’m here to blend data, creativity, and user behaviour into practical solutions that help brands get found and convert more effectively.
Why I’m Learning SEO and CRO | My Digital Marketing Journey
Hi, I’m Chris Hinksman — an Australian who recently traded the beaches of home for the cobblestones of Lithuania. After nearly two decades in the pharmaceutical industry, I became well-versed in precision, compliance, and clear communication. However what I didn’t expect was how fascinated I’d become by the human side of decision-making: why people behave […]
Building My First Website with WordPress and Astra
Hi, I’m Chris Hinksman. I’m an Australian who recently moved to Lithuania and decided it was time for a new challenge. After almost two decades in the pharmaceutical industry—where precision, compliance, and clear communication were non-negotiable—I realised something unexpected. I genuinely enjoyed understanding why people make the choices they do. Why they click. Why they […]
How to Write Blogs for SEO: What I Learned the Hard Way
When I first started learning how to write blogs for SEO, I genuinely believed it would be simple. I’d write something thoughtful, upload it, and feel quietly proud of myself. After nearly two decades in pharmaceuticals—where structure, clarity, and well-considered decisions were part of everyday life—I assumed blogging would be a familiar process. It didn’t […]
Optimized for Mobile: Building a Fast WordPress Experience
When I first started building my site, I assumed WordPress would automatically take care of everything optimized for mobile. I believed a responsive theme and a few layout adjustments would handle the rest. However, the more I worked on my website, the more I realised that mobile optimisation is a conscious design practice. It requires […]
Learning SEO: A Beginner’s Guide to the What, Why, and How
Starting this journey into SEO has been both exciting and a little daunting. After years in a completely different industry, I’ve found myself fascinated by what makes a website work—what grabs someone’s attention, what gets ignored, and what turns a casual visitor into someone who sticks around. Learning SEO: A Beginner’s Guide to the What, […]
How to Boost Conversions When You Don’t Have Much Traffic
How to boost Conversions when you don’t have much traffic often gets overlooked due to Conversion Rate Optimization (CRO) being talked about in the context of scale. Big numbers. Large datasets. Endless A/B tests. And while that approach works well for high-traffic websites, it can feel irrelevant — or even discouraging — if your site […]
CRO Made Simple: Beginner’s Guide to Higher Conversions
If your website gets visitors but very few of them take action, you’re not doing anything “wrong” — you’re just seeing what most website owners eventually run into. Traffic shows up, numbers look decent, yet results don’t quite follow. I’ve learned that this gap is where Conversion Rate Optimization (CRO) really starts to matter. CRO […]
Why I Built a Second Website as a Marketing Experiment Platform
There’s something slightly uncomfortable about starting again. After nearly two decades working in the pharmaceutical industry, I became used to environments where precision mattered. Systems were documented. Processes were repeatable. When something worked, you understood why. When something failed, there was usually a traceable cause. Moving into digital marketing has felt different — not chaotic, […]
How I structured a brand-new website for SEO from day one
Starting a brand-new website is both freeing and slightly uncomfortable. There’s no traffic to protect, no legacy structure to untangle, and no historical decisions shaping what you can or cannot change. At the same time, there is also no authority, no behavioural data, and no accumulated signals helping search engines understand what the site represents. […]